Luce5 Ready to see beyond?

Luce5 on 5th Avenue: the excitement lights up.

Splendor outside, elegance and sophistication inside. The vibrant spectacle of the Bulgari flagship store façade on 5th Avenue.

by Luce5


New York
5th Avenue

In the heart of New York, among the thousands of lights in Manhattan, the brightest is signed Bulgari and created by Luce5. Over 2000 individually controlled LED lights move in a harmony of colors and emotions.
A pulsating wonder of color on the outside and absolute elegance on the inside. The store on 5th Avenue, in the heart of Manhattan, is yet another successful testimony to the style of the Bulgari group. Nothing is left to chance. Every element is refined and studied down to the smallest detail. As always, we are proud to have contributed with passion, research and creativity to this masterpiece.