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Collection and use of personal data

Personal data is information that can be used to identify an individual or to contact them.

You may be asked to provide your personal data each time you come into contact with our website. Our company cannot share this data with third parties and can only use it in accordance with this Privacy Policy.

It may also be combined with other data to provide and improve products, services, content and advertising materials. You are not required to provide the personal data we request; if you decide not to provide them, however, in many cases we will not be able to offer you our products or services or answer your questions.

Here are some examples of the types of personal data we may collect and how you might use them:

What personal data we collect

• When you register, we may collect a variety of data, including your name, address, telephone number, email address, contact preferences, device identifiers, IP address, location information, credit card information and profile, if contact is made via social media.

• In some jurisdictions, in certain circumstances you may be asked for a valid identification document based on legal obligations.

How we use your personal data

To process your personal data for the following reasons: for the purposes described in this Privacy Policy with your consent, for compliance with legal obligations to which Apple is subject, for the performance of a contract to which you are an interested party in order to protect your fundamental interests or if we deem it necessary, for legitimate interests pursued by our company, by third parties to whom it is necessary to provide the data. If you have any questions regarding this legal reason, you can contact us at the following dedicated email address privacy@luce5.it.

The personal data we collect allows us to keep you updated on our product announcements and upcoming events. If you do not wish to be on our mailing list, you can unsubscribe at any time by updating your preferences.

We also use personal data to create, develop, use, provide and improve our products, services, content and advertising materials, as well as to prevent loss and fraud. Additionally, we may use them to ensure network and account security, as well as to secure our services for the benefit of all of our users and to pre-filter or selectively verify uploaded content to detect potentially illegal content (including child pornography materials). Your data will be used for anti-fraud purposes in the event that it is required by conducting an online transaction with us. We limit our use of data for anti-fraud purposes to what is strictly necessary and within the recognised limits of our legitimate interests to protect our customers and services. For some online transactions, we may also verify the information you provide to us by consulting publicly accessible sources.

Personal data, including date of birth, can be used to verify identity, facilitate user identification and determine which services are appropriate.

We may periodically use your personal information to send important notices, such as communications relating to purchases or changes to our terms, as well as to our conditions and policies. As this data is important to your interaction with Apple, you cannot request not to receive these communications.

In addition, we may use personal data for internal purposes, such as verification, data analysis and research to improve products, services and communications with our customers.

Collection and use of non-personal data

We also collect data that is in a form that does not in itself allow direct association with a specific individual. We may collect, use, transfer and disclose non-personal data for any purpose. We may collect and store details relating to the use that users make of our services, including searches. This information can be used to improve the relevance of the results provided by our services. This information is not associated with your IP address, except in some cases where it is necessary to ensure the quality of our services on the Internet. If we combine non-personal data and personal data, the data thus aggregated will be treated as personal data as long as they remain aggregated.

Cookies and other technologies

For Apple's websites, online services, interactive applications, email messages and advertisements, “cookies“ and other technologies such as pixel tags and web beacons may be used. These are technologies that help us better understand user behaviour, tell us which parts of our websites have been visited and promote and measure the effectiveness of advertisements and web searches. We treat data collected through cookies and other technologies as non-personal data. However, where local law considers Internet Protocol (IP) addresses or similar identifiers as personal data, we will treat it as such. Similarly, if non-personal data is aggregated with personal data, we will treat the aggregated data as personal data for the purposes of this Privacy Policy.

LUCE 5 SRL also uses cookies and other technologies to remember personal data when you use our website, online services and applications. Our goal, in these cases, is to make your experience with LUCE 5 SRL easier and more personal. For example, knowing your name allows us to welcome you the next time you visit the Website as a registered user. Knowledge of your country and your language helps us to provide a personalised and more useful experience.

If you want to disable cookies, check with your browser manufacturer how to disable cookies. Remember that some website functions will not be available if you disable cookies.

Like most Internet services, we collect some data automatically and store it in log files. This data includes Internet Protocol (IP) addresses, browser type and language, Internet Service Provider (ISP), reference and exit websites and applications, operating system, date, time and clickstream data. We use this data to understand and analyse trends, to manage the Website, to learn about user behaviour on the website, to improve our products and services and to collect demographic data about our user base. LUCE 5 SRL may use this data in its marketing and advertising services.

In some of our email messages we use clickable URLs linked to website content. When they click on one of these URLs, customers go through a separate web server before arriving at the landing page on our website. We track data relating to clicks on these URLs to help us understand interest in particular topics and to measure the effectiveness of our customer communications. If you would rather not be tracked in this way, do not click on the text or graphic links in email messages. Pixel tags allow us to send email messages in a user-readable format and also tell us if those messages have been opened. We may use this data to reduce or eliminate messages sent to customers.

Disclosure to third parties

It may be necessary for LUCE 5 SRL (by law, judicial process, litigation and/or requests from public and governmental authorities within or outside your country of residence) to disclose your personal data. We may also disclose your data if we believe it is necessary or appropriate to do so for national security purposes, compliance with the law or for other matters of public importance. Such disclosure of data could also take place, but only where there is a legal basis, where LUCE 5 reasonably deems it necessary for compliance with terms and conditions or to protect its operations or its users. This action may include the disclosure of data to public or governmental authorities. Furthermore, in the event of a reorganisation, merger or sale, we may transfer all personal data collected by us to the third parties involved in these operations.

Personal data protection

For LUCE 5 SRL the security of your personal data is extremely important. The online services of LUCE 5 SRL use coding technologies in order to protect your personal data during transmission. For the storage of personal data by LUCE 5 SRL, information systems with limited access are used, located in facilities that adopt physical security measures.

Existence of automated decision-making procedures, including profiling

LUCE 5 SRL does not make any decisions involving the use of algorithms or profiling with a significant impact on you.

Integrity and retention of personal data

LUCE 5 SRL facilitates the storage of your personal data in an accurate, complete and updated manner. We will retain your personal data for as long as is necessary based on the purposes outlined in this Privacy Policy and in the privacy summaries available specifically in our services. In deciding these periods we carefully evaluate our actual need to collect personal data and if we believe that there is a decisive need, we will only keep them for the shortest possible period necessary to achieve the purpose of the collection, unless a greater retention period is required by law.

Your right to privacy

You can help ensure that your preferences and contact information are accurate, complete and up to date by logging into your account. We will grant you access to other personal data stored by us (and we will provide you with a copy) so that you can perform any operation you wish, for example requesting to correct the data if it is inaccurate or delete it if LUCE 5 SRL is not required to keep it within the terms determined by law or for legitimate commercial purposes.

We may refuse to follow up on requests that are futile/harassing, harm the privacy of others, are extremely difficult to satisfy or where access to data is not covered by local law.

Children and instruction

We are aware of the importance of taking additional precautions to protect the privacy and safety of children who use our products and services. Children under the age of 14 (or the minimum age required by the competent jurisdiction) cannot register on the website. If we realise that we have collected personal data of a child under the age of 14 (or the minimum age provided by the competent jurisdiction) in circumstances other than those listed above, we make sure to delete such data as quickly as possible.

Our company-wide commitment to your privacy

To be sure that your personal data is safe, we communicate our privacy and security guidelines to our employees and strictly enforce privacy security measures within the company.

Privacy questions

If you have any questions or concerns regarding the Privacy Policy or data processing, or if you wish to contact the Data Protection Officer or file a complaint about a possible violation of local privacy laws, you can contact us at the dedicated e-mail.

Upon receipt of a privacy question or personal data question received in response to an access or download request, where possible, all requests of a substantive nature will receive a response to the issue raised within seven (7) days, a request for further information (if necessary) or a communication indicating that more time is needed to provide a response. If you are not satisfied with the response sent, you can submit your complaint to the competent authority in your jurisdiction at any time. If you request it, we are committed to providing you with information on the complaints process that may apply to your situation.

If the complaint indicates a possible improvement in the handling of privacy issues, we will act to make such an update at the next reasonable opportunity. If a privacy problem has had negative implications for you or another person, we will act in order to resolve the situation with you or the other person.

LUCE 5 SRL may periodically update its Privacy Policy. If there are any significant changes, a notice will be posted on our website, together with the updated Privacy Policy. We will also contact you via your registered contact details, for example by email, notification or other equivalent method.

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