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Luce5 illuminates the Tiffany & Co. flagship, winner of the Prix Versailles

The recent Prix Versailles award granted to the Tiffany & Co. flagship store on Via Montenapoleone in Milan, named World’s Most Beautiful Emporium 2025 for its architectural design and immersive visitor experience, represents further recognition of excellence in Italian luxury retail.

by Luce5

2026-02-09

Luce5 oversaw the design and implementation of integrated, bespoke lighting solutions, conceived to enhance materials, architectural volumes, and the presentation of the collections throughout the flagship store

A key factor in this achievement is the project’s lighting design. Luce5 oversaw the design and implementation of integrated, bespoke lighting solutions, conceived to enhance materials, architectural volumes, and the presentation of the collections throughout the flagship store.

By combining advanced technologies, narrative-driven design, and engineering precision, Luce5 contributed to creating an environment that engages in dialogue with the historic architecture of Palazzo Taverna, enhancing both the brilliance of the jewellery and the emotional intent of the concept store.

This project further strengthens Luce5’s international portfolio in the luxury retail sector and reaffirms the role of light not merely as a functional element, but as a core component of the aesthetic and sensory experience within high-end commercial spaces.